OUR MISSION

Deliver daily comfort affordably. Every sock we design serves the singular purpose of enhancing your lifestyle. Committed to excellence, we prioritize environment-friendly processes, aligning with ethical trade movements.

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OUR INCEPTION - ELEVATING DAILY COMFORT  

Our founder, Naazneen Katrak , started manufacturing socks with the single minded goal of achieving topmost comfort and quality. Today, Lubeina Shahpurwala and Juan Katrak continue to build on this legacy of leadership. We are proud to be the most popular sock brand in India and produce over 12 -million pairs of socks annually for people around the world.

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CRAFTSMANSHIP EXCELLENCE

Skill is paramount in creating premium socks. Our meticulous processes focus on details like stitching pressure and knitting tension, ensuring consistently perfect socks.

GLOBAL MATERIAL COMMITMENT
Proudly Made In India, we source yarns globally to guarantee the best for our customers. Our commitment to excellence extends to the materials we select.

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SUPREME COMFORT CRAFTING

Each pair of socks is meticulously crafted with your comfort in mind. Whether athletic socks designed to wick away sweat or dress socks that stay in place, we prioritize superior comfort and quality in every pair.